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20 Years of Sales Experience in Direct Mail Advertising!

By Dave Volpe

Hi, I have been sending newsletters out to my clients for almost 7 years explaining different concepts of advertising and the common myths or unrealistic expectations of marketing!  One of the toughest things a business owner can do is spend their hard earned money on marketing or  advertising and not see any results!  The true secret of Advertising is to accept the harsh reality and truth of business.  Mostly, that owning and marketing a business is difficult.  The newsletters that you will gain access to will help you understand basic advertising principles that have made themselves self evident over 20 years of selling, designing and seeing the results of direct mail advertising.  These newsletters will be helpful for the Business Owner and the Advertising Salespeople alike.  This will give you information that you can share with your clients to lower their expectations and help them ask the right questions about advertising to help them develop a realistic and successful advertising program.