Customer Advertising Analysis Interview:
Our mission is to do everything in our powers to help maximize our advertisers success in JB Dollar Stretcher Magazine and to help them any way we can to be successful and profitable running their business.
Customer’s Name:
Business Name:
Street address:
City:
Phone number:
E-mail address:
Type of business:
Is the business a franchise?
Is the business a franchisor?
Number of locations:
Which cities is your business located in other than the above address?
Do you care about the results you get from all of your advertising?
Do you want to increase your sales and profits?
Do you want to increase the size of your customer base?
Do you want to increase the amount of your average sale?
What geographic area do you consider to be your most important area where the majority of your customers come from?
What geographic area do you consider to be your second most important area where some of your customers come from?
Are males or females the larger group of your customers?
What is the age range of most of your customers?
How often do your most frequent customers purchase from you?
How often could someone realistically patronize your business?
Have you calculated the lifetime value of your customers?
How big is your average sale?
What products and or services do you sell the most of? What are your most popular products or services?
What are your most profitable products and services?
Are there slower times of the day for your business?
List the slow times of day for each day of the week.
Are there busy times of the day that you are unable to handle more business?
Is your business seasonal?
When, are your busy season and your slow season?
What do you consider most unique about your company that distinguishes your company apart from your competition?
What kind of advertising have you done in the past?
What kind of advertising have you done that has been successful for you?
Do you have iron clad tracking systems in place to track advertising results?
Do you examine and analyze your advertising successes and failures and come to factual based conclusions for future advertising decisions?
What types of advertising have you done?
Daily newspaper
Weekly newspaper
Monthly newspaper
Alternative newspapers
Nationality newspaper
Solo inserts
Special sections
Vlasis®
Product movers / Newscorp®
TV guide in a newspaper
Cable or satellite TV guide
Electronic mediums
Broadcast TV
Cable TV
AM radio
FM radio
Satellite radio
Internet
1. Paid placement on search engines.
2. Click on or pop up ads on web sites other than your own.
3. Links with pay for clicks
Outdoor advertising
Bill board
1. Stationary / fixed
2. Movable i.e.. On bus or some other vehicle
3. Outside or inside a bus
4. Restaurant table top or place mat or menu
5. Cash register receipt
6. Shopping bags.
7. Pharmacy bags
8. Floor signs
9. Shopping cart signs
10. Specialty advertising products such as coffee cops, pens, clothing, calculators etc.
11. Rest room signs
12. Yard signs
13. Airplane / blimp banner
14. Product placement
15. Free samples
16. Grocery or drug store bulletin board
17. Bumper stickers
18. Window signs
19. Store sign
20. Stadium / arena scoreboard signs
Direct mail products
1. Solo mail
A. First class
B. Pre-sort first class
C. Standard (bulk)
D. Targeted to specific addresses or persons
2. Marriage mail
A. Envelope
B. Magazine
C. Advo® or similar
D. Detached address card
E. Newspaper or community magazine with editorial like Mimi's or Richfield times
F. Folded sheet of paper with. Multiple advertisers.
G. Vacuum sealed pack with card decks
H. Inserts like blow in cards, stitch ins or tip ins
Hand delivered products to homes
1. The bag / DSI type companies
2. Solo hand delivered flyer
3. Married pieces in a bag, or rubber banned together
4. Handed out directly to consumers on city side walks or in malls or at events
National / Regional / Local Magazines i.e. Time®, House Trends®, Cleveland Magazine®
TV Fanfare type products
Trade Publications
Conventions / Trade Shows